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Bruins’ unveil third jersey today

11.24.08 at 8:34 am ET

All I can really say about this is that A) the idea of a T-shirt/jersey blackout for the sold-out Friday matinee against the New York Islanders should be interesting and B) these third sweaters are so much better than the ‘Pooh Bear’ Third jersey that it’s almost not even worth mentioning.

The declawed “Pooh” logo made it seem as if the Bruins should all be wearing pot bellies and constantly searching for their next pot of honey with Tigger and Christopher Robbins rather than skating around and intimidating with a ferocious brand of hockey.

The demise of the Pooh Bear was a banner day in the history of the Boston Bruins‘ sweater, and in some ways “Pooh” typified a lot of what was wrong with this hockey team for a good 5-10 years. Here’s the release from the Bruins:

The Boston Bruins unveiled their new Reebok Third Jersey System (jersey and socks) at today at 8:00 a.m ET. Then, at 2:00 p.m. ET the club will hold its Third Jersey On-Sale Event in the Boston Bruins Pro Shop.

The Third Jersey System includes a new jersey and new socks, both of which are predominantly black.  The jersey itself is black with gold trim at the neck, and has two gold stripes and one white stripe on the arms.  The Bruins secondary logo, which is featured on the shoulders of the primary Bruins jersey, is featured on the chest of the third jersey. Alternately, the Bruins primary logo (the Spoked-B) is located on each shoulder. The socks are black with two gold stripes and one white stripe.

The Bruins are scheduled to wear this Third Jersey System for 16 games (13 home, three away) during the remainder of the 2008-2009 campaign: 11/28 vs. New York Islanders, 11/29 vs. Detroit Red Wings, 12/13 vs. Atlanta Thrashers, 12/20 vs. Carolina Hurricanes, 1/3 vs. Buffalo Sabres, 1/10 vs. Carolina Hurricanes, 1/19 vs. St. Louis Blues, 1/21 @ Toronto Maple Leafs, 1/29 vs. New Jersey Devils, 2/10 vs. San Jose Sharks, 2/24 vs. Florida Panthers, 3/5 vs. Phoenix Coyotes, 3/15 @ Pittsburgh Penguins, 3/31 vs. Tampa Bay Lightning, 4/2 vs. Ottawa Senators and 4/7 @ Ottawa Senators.

The first time the Bruins will wear the new Third Jersey System will be ‘€œBlack Friday’€ at the Garden, as the team will wear their new third jersey for the first time on the ‘€œbusiest shopping day of the year’€ on Friday, November 28 when the B’€™s host the Islanders at Noon.  Not only will the team be wearing their new predominantly black Third Jersey System for the first time, but the first 10,000 fans in attendance will receive a commemorative black t-shirt, and all fans are encouraged to come to the TD Banknorth Garden wearing black attire for the game.  The Day After Thanksgiving matinee has been a Black and Gold tradition since the 1990-1991 season.




The Third Jersey On-Sale Event will be headlined by Bruins players Patrice Bergeron, Zdeno Chara, Milan Lucic, Phil Kessel, Marc Savard, Tim Thomas and Blake Wheeler, who will all be working with the Pro Shop staff behind the counters from 2:00 – 3:30 p.m. ET.  The players will assist customers with all of their shopping needs, as well as sign autographs for anyone who purchases one of the new third jerseys.

The Bruins have not had a third jersey since the team unveiled its new logo and uniform system in June of 2007.

In addition to the on-sale event, any fan that purchases a third jersey in the Boston Bruins Pro Shop from Monday, November 24 – Wednesday, November 26 will receive a personalized autographed picture of a Boston Bruins player of their choice.

The Boston Bruins Pro Shop is located on the west end of North Station, which is on the first floor of the TD Banknorth Garden.  It is open from 10:00 a.m. – 5:00 p.m. on non-gamedays, and 10:00 a.m. – 30 minutes after the conclusion of the game on gamedays.  For further information about purchasing the Bruins Third Jersey System or the Boston Bruins Pro Shop, fans can call 617.624.1500 or 877.527.8467.

The Bruins next game is in Buffalo against the Sabres at 7:00 p.m. ET on Wednesday, November 26.  The Bruins return to the TD Banknorth Garden on Friday, November 28 when the clubs hosts the New York Islanders at Noon.

Fans interested in learning more about Boston Bruins players, or ticket options, should visit the team website at or call 617.624.BEAR.

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