Willy Wonka says "It's called Bruins".

In true Willy Wonka-style fashion, the newly renamed TD Garden will open up its doors on Thursday afternoon to commemorate the renaming of the Causeway Street home to the Celtics, Bruins and Boston Blazers, and offer five year-long “golden ticket” passes among 19,600 free chocolate bars handed out to participating fans.

Current and former Bruins players are expected to be on hand. Here’s the details from a release sent out by the folks from Delaware North Companies:

WHAT:To celebrate the official renaming of the venue, John Wentzell, President, Delaware North Companies – Boston and TD Banknorth Garden, and Bharat Masrani, President and CEO, TD Bank, Americas Most Convenient Bank, will unveil the new brand identity by illuminating the first completed piece of TD Garden signage on Thursday, July 16.  TD Garden will be the official name of New England’s world-class sports and entertainment arena through 2025.

Following this symbolic gesture by Wentzell and Masrani, the TD Garden Golden Ticket Giveaway will commence.  Hidden among 19,600 FREE, limited edition TD Garden chocolate bars will be five TD Garden Golden Tickets.  Winners of the TD Garden Golden Tickets will receive a behind the scenes tour of the TD Garden, a 10 game pack of tickets and a $500 Garden Gold card.

One TD Garden Golden Ticket recipient will win the grand-prize, a pair of tickets to every event at the TD Garden for the 2009-2010 season. There are hundreds of secondary prizes hidden among the TD Garden chocolate bars including pairs of tickets to see the Boston Bruins, the Boston Celtics and concerts at the TD Garden. Contest winners will be announced on Friday, July 17th.

Select TD Banknorth branches across the state will also be handing out a limited number of TD Garden chocolate bars. For a full list of locations, prizes and rules, please visit www.TDGarden.com.

WHO: John Wentzell, President, Delaware North Companies – Boston and TD Banknorth Garden
Bharat Masrani, President & CEO, TD Bank, N.A.
Current players and alumni from the Boston Bruins, the Boston Celtics Dancers, current players from
the Boston Blazers and an ambassador from the World Famous Harlem Globetrotters.

WHERE:TD Banknorth Garden (soon to be TD Garden), 100 Legends Way, Boston, MA 02114

WHEN: THURSDAY- July 16, 2009, 12 NOON