- Big Bad Blog - http://bigbadblog.weei.com -

Tyler Seguin announced as new Dunkin Donuts spokesperson

If you enjoy Tyler Seguin [1] introducing the Dunkin’ Donuts high energy play of the game each night, the news has only gotten better.

Dunkin’ Donuts announced on Thursday that it has signed Seguin as a company spokesperson. Seguin will continue to star in “Caught Cold” commercials, in which he surprises people drinking iced coffee with B’s tickets, merchandise, and Dunkin’ Donuts gift cards.

‘€œWe’€™re excited to have a rising young star like Tyler represent our brand,’€ said Tom Manchester, Dunkin’€™ Donuts director of sports marketing. ‘€œWe’€™ve had a great, long-term partnership with the Bruins, and Tyler will be a great addition to that relationship, and play a significant role in helping us reward our loyal customers with the opportunity to experience Boston Bruins [2] hockey through the ‘€˜Caught Cold’€™ campaign.’€

Dunkin’ Donuts had also recently signed Ray Allen [3] of the Celtics [4] in the same role, as he will also star in the commercials.