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Canadiens fans call for Zdeno Chara’s arrest, Air Canada threatens to withdraw sponsorship

Posted By DJ Bean On March 9, 2011 @ 7:11 pm In General | 2 Comments

Canadiens fans have a hard time being taken seriously in Boston, and they’ve really hurt their case this time.

According to the Canadian Press [1], Montreal police have been ‘inundated’ with phone calls demanding Bruins captain Zdeno Chara‘s arrest. Chara was not suspended Wednesday after his hit on Max Pacioretty sent the Canadiens forward into a stanchion and left him with a severe concussion and fractured vertebrae.

The calls reportedly began coming in heavily in the minutes following the league’s ruling to not suspend the Bruins’ captain. The police have requested the fans stop.

Meanwhile, in a matter to be taken a bit more seriously, Air Canada has reacted to the hit [2] by threatening to withdraw its sponsorship if the league doesn’t take “immediate” and “serious” action against head shots.

Director of Marketing and Communications Denis Vandal sent what the Toronto Sun called a “strongly worded letter” to NHL commissioner Gary Bettman.

“From a corporate social responsibility standpoint, it is becoming increasingly difficult to associate our brand with sports events which could lead to serious and irresponsible accidents; action must be taken by the NHL before we are encountered with a fatality,” Vandal wrote.

“Unless the NHL takes immediate action with serious suspension to the players in question to curtail these life-threatening injuries, Air Canada will withdraw its sponsorship of hockey.”


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URLs in this post:

[1] Canadian Press: http://www.theglobeandmail.com/sports/hockey/montreal-cops-flooded-with-complaints-about-chara/article1935846/

[2] Air Canada has reacted to the hit: http://www.torontosun.com/sports/hockey/2011/03/09/17558366.html

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